Business & Product Development

As Managing Partner for his own San Francisco based consulting firm, Mr. Roth has provided executive services and consulting to leading national firms, offering senior leadership on product and business development, including innovative sales and marketing strategies.

Most recently, Bill served as COO for a joint venture 50% owned by Chevron Texaco. In this role he recruited and led a team of finance and engineering professionals in a strategic assessment, and commercialization valuation, for an emerging hydrogen technology. Also installed Internal Controls to better manage cash flows and a Human Resources Plan to align the Company's skills sets with performance goals.

As an employee with Southern Company and PG&E Energy Services, Mr. Roth provided senior leadership on product development, business development and successfully completed assignments have included:

• Building strategic plans that successfully created market share leadership
• Developing new products that integrated cutting edge technologies
• Establishing a business development group for the Western United States
• Creating pricing systems that now bill in excess of $2 billion annually and
• Launching the first server based national information service linked via multiple platforms to the customer's meters

Bill's portfolio includes selling at the "C" level includes closing contracts with senior officers at companies like ChevronTexaco and Federated Department Stores.

His past leadership responsibilities have included serving as President, COO, Senior Vice President, Business Unit Manager, District Manager, Marketing General Manager and Committee Chair over HR Policies and Procedures. Bill has successfully held leadership positions for start-ups and have led large groups of associates in executive roles for NYSE listed corporations, and has experience reporting to a Board of Directors and providing them with the communications and insight required for them to execute their responsibilities. His experience has included making presentations before investment bankers and other sources of 3rd party capital.